Rockfield

College OF

Sciences & Technology

 

  

 

 

 

 

Higher Diploma in Marketing Management

 

 

 

Undergraduate Higher Diploma in Marketing is specially for those in interested in marketing profession, to enjoy great recognition worldwide for exceptional creativity in bringing goods and services to the attention and admiration of customers. The program will equip the students with skills and training needed for successful career in marketing. Higher Diploma qualification will enhance the student's prospect in finding interesting employment within marketing services.  Alternatively it can be used as Advanced Entry Qualification onto a Bachelor Degree programs including the Bachelor of Business Administration program of Rockfield College of Sciences and Technology Switzerland

 

 

 

 

 

 

  

READ WELCOME MESSAGE

 

 

Professor Krystyna Krol

School of Business and Economics

 

 

   

 

 

READ STUDENTS TESTIMONIAL

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Courses:  Higher Diploma in Marketing

BUS 121

Foundation of Business

BUS 122

Introduction to Management

BUS 123

Business Accounting

BUS 124

Introduction to Economics

BUS 125

Introduction to Marketing

BUS 126

Business Communication

BUS 231

Business Environment

BUS 232

Principles of Management

MKT 231

Marketing Planning

MKT 232

Marketing Communication

MKT 234

Consumer Behaviour

MKT 235

Sales Management

MKT 236

Direct Marketing

MKT 237

Marketing Strategy

 

 

Progression to Bachelor Program

 

Student that successfully completed Higher Diploma Program can move on to pursue BBA top-up program of Rockfield College of Sciences and Technology or at another university worldwide

 

 

Higher Diploma Graduation Requirements

 

Undergraduate Higher Diploma in Marketing requires successful completion of 13 Undergraduate Courses - minimum 70 ECTS-units (European Credits Transfer System). The Total Cumulative Credits will include recommended courses and applicable transfer credits. Student performance will be measure against acceptable overall academic achievements.

 

 

. Additional Information

 Graduation Title

Higher Diploma in Marketing (HDM)

 Credits Required

70 ECTS-Credits

 Assessment Methods

Exams and Assignments per course; Course Examination

 

 

 Study Duration

16 Months (Flexible Duration - depends on Transfer Credits)

 Program Delivery

Distance Learning - Online Study; Study Methods

 Admission & Enrolment

Year-Round Admission and Open Enrolment

 Admission Requirements

High School Certificate or Higher Qualifications; Admission Requirements

 

 

 

 

 

 

 

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