Rockfield College

of  Sciences and Technology

  

     

 

 

 

 

Higher Diploma in Marketing Management

 

 STUDY PROGRAMS   ◙ 

DEPARTMENT OF BUSINES AND ECONOMICS   ◙

Higher Diploma in Marketing Management

  

 

 

 

 

 

 

Undergraduate Higher Diploma in Marketing program is specially for those in interested in marketing profession, to enjoy great recognition worldwide for exceptional creativity in bringing goods and services to the attention and admiration of customers. The program is designed to equip students with the skills and training needed for successful career in marketing. The Higher Diploma qualification will enhance the student's prospect in finding interesting employment within marketing services.  Alternatively it can be used as Advanced Entry Qualification onto a Bachelor Degree programs including the Bachelor of Business Administration program of Rockfield College of Sciences and Technology Switzerland

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     Courses: Higher Diploma in Marketing

BUS 121

Foundation of Business

BUS 122

Introduction to Management

BUS 123

Business Accounting

BUS 124

Introduction to Economics

BUS 125

Introduction to Marketing

BUS 126

Business Communication

MKT 231

Marketing Planning

MKT 232

Marketing Communication

MKT 233

Principles of Advertising

MKT 234

Consumer Behaviour

MKT 235

Sales Management

MKT 236

Direct Marketing

MKT 237

Marketing Strategy

 

 

 

Progression to Bachelor Program

 

Student that successfully completed Higher Diploma Program can move on to pursue BBA top-up program of Rockfield College of Sciences and Technology or at another university worldwide

 

 

Higher Diploma Graduation Requirements

 

Undergraduate Higher Diploma in Marketing Management requires successful completion of 13 Undergraduate Courses - minimum 70 ECTS-units (European Credits Transfer System). The Total Cumulative Credits will include recommended courses and applicable transfer credits. Student performance will be measure against acceptable overall academic achievements.  

 

 

.  Additional Information

 Award and Title

Higher Diploma in Marketing Management (HDipM)

 Total Credits Required

70 ECTS-Credits

 Study Duration

12 Months - Flexible Duration (see Transfer Credits)

 Program Delivery

Distance Learning - Online Study, Study Methods

 Assessment Methods

Exams and Assignments per course; Course Examination

 Program Enrolment

Open Enrolment and Year-Round Admission

 Admission Requirement

Min. High School, GCE; Full Admission Requirements

 

 

 

 

 

  

MEET THE CHAIR

 

 

Prof. Krystyna Krol

Chair, Dept of Management

Professor of Management

 

 

   

 

  

READ STUDENTS MESSAGES

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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