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Undergraduate Higher
Diploma in
Marketing
program is specially for
those in interested in marketing
profession,
to
enjoy great recognition worldwide for
exceptional
creativity in bringing goods and services to the attention and admiration of
customers. The program is designed to equip students with
the skills and training needed for successful career in marketing.
The
Higher Diploma qualification
will enhance
the student's prospect in finding interesting employment within marketing
services.
Alternatively
it can be used as Advanced Entry Qualification onto
a Bachelor Degree programs including the
Bachelor
of Business Administration program
of Rockfield College of Sciences and Technology Switzerland
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Courses: Higher Diploma in
Marketing
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BUS 121 |
Foundation of
Business |
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BUS 122 |
Introduction to Management |
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BUS 123 |
Business Accounting |
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BUS 124 |
Introduction to
Economics |
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BUS 125 |
Introduction to
Marketing |
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BUS 126 |
Business Communication |
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MKT
231 |
Marketing Planning |
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MKT 232 |
Marketing Communication |
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MKT 233 |
Principles of Advertising |
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MKT 234 |
Consumer
Behaviour |
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MKT 235 |
Sales Management |
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MKT 236 |
Direct Marketing |
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MKT 237 |
Marketing Strategy |
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Progression to
Bachelor Program
Student that successfully
completed Higher Diploma
Program can
move on to pursue
BBA top-up program
of Rockfield College of Sciences and Technology or at
another university worldwide
Higher Diploma Graduation Requirements
Undergraduate Higher Diploma
in Marketing Management
requires successful
completion of 13 Undergraduate Courses -
minimum 70 ECTS-units (European Credits Transfer System). The Total Cumulative
Credits will
include recommended courses and applicable transfer
credits. Student performance will be measure against acceptable overall academic
achievements.
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Additional
Information |
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Award and Title |
Higher Diploma in Marketing Management (HDipM) |
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Total Credits Required |
70 ECTS-Credits |
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Study
Duration |
12
Months - Flexible Duration
(see Transfer Credits) |
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Program Delivery |
Distance Learning - Online
Study,
Study
Methods |
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Assessment
Methods |
Exams and
Assignments per course;
Course Examination |
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Program Enrolment |
Open Enrolment and Year-Round
Admission |
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Admission
Requirement |
Min. High School, GCE;
Full Admission Requirements |
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MEET THE CHAIR |
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Prof. Krystyna Krol
Chair, Dept of Management
Professor of Management |
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